Brand! VOL.3
Brand identity is the special blend of positioning and
personality that gives a product or service its unique
character in the mind of the consumer. It has never been
easy to establish and maintain a strong identity, and
now, with the fracturing of conventional media, mounting
consumer distrust, and an unprecedented proliferation
of new brands, it's more difficult than ever.
How to create powerful and lasting brand-awareness
in the broad marketplace and on the world where consumer
attention spans are fleeting? Brands today must continually
innovate.
Brand! VOL.3 collected the highest level of brand identity
launched anywhere in the world between January 2009
and February 2010, including new brand identity, the
repositioning, revitalizing and design of existing brand,
brand extension. They came from in-house corporate professionals,
design firms, clients, architects, business strategists,
advertising agencies, non-profit organizations, and
government agencies.
Brand! VOL.3 is the global resource for visual examples
and case studies on effective brand transformations.
Works came from multiple industries, including government
and culture, fashion, technology and education, food
catering, industry, and so on. Featuring over 400 outstanding
brand identities and 2800 pictures from more than 30
countries, including the Brand Hong Kong, ADC YOUNG
GUNS, and Sochi 2014. Top design offices featured include
Alan Chan, Duffy & Partners, Landor, and hafelinger
+ wagner design.
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Spec
512 pages
210 x 297mm
Hardcover (Mirror Foil)
Language: English
Released: June 2010
Shipping Weight: 3.4kg
ISBN: 978-988-19172-1-8
Price: US$68.00
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