Brand Vision 2007
How do you create a corporate identity that is appealing
and easily remembered? At what point does the brand experience
succeed or fail? Take a look at some brands that have
created positive brand experience in this book!
"A brand is ultimately a delicate yet powerful
sign. Consumers need their daily intake of aspiration
and some certainty in a world of endless choice. Reputation
is a reward of vision." This book provides with
the newest brand vision design outstanding. Studies
global brand design cases and design concepts from different
aspects, like brand orientation, visual design and brand
promoting strategy. It selects 110 most representative
projects, covering food, service, technology, transportation,
etc. It tells how the latest brands boom in the market
economy and the secrets why classic brands live long
in people's mind as well.
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Spec
Hardcover: 312 pages
Publisher: ooogo
Language: English
Product Dimensions: 285 x 210 x 27 mm
ISBN£º9889955008
Released: March 2007
Full color throughout
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Contributors
PARK
Hesse Design
Smidswater
Grapefruit
Shin Matsunaga
Akiko Sekimoto
Interbrand
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